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Project / NBC LA
Client / KNBC
Platform / Ross Xpression
Data-driven augmented graphics design for weather, news and traffic for NBCLA.
  • We designed a collection of data driven augmented reality graphics for daily use and special presentations including Day Planner, traffic updater and virtual monitors. All AR were integrated and controlled via Ross Overdrive.
  • Our challenge was to create AR graphics that looked unique to draw in viewers while also seamlessly integrating with the look and feel of the set.
  • AR Day Planner
  • AR Monitor Stand
  • AR Monitor Accent
  • AR Graphics